About HaloFi
HaloFi is a DeFi platform that helps you grow wealth with crypto and makes saving and investing easy, fun, and rewarding.
HaloFi Save is a digital savings platform that enables users to earn interest on their digital USD stablecoins.
My Role at HaloFi
V 1 (Version 1)
In October 2023, I joined HaloFi as the User Experience Lead, undertaking a one-month freelance contract. My primary focus was on optimizing the feedback process for participants. I played a pivotal role in orchestrating a seamless experience, from scheduling calls to guiding users through essential steps, fostering a continuous and insightful feedback loop.
Efficiency was paramount in my approach. I implemented recording setups that ensured comprehensive documentation of user interactions during feedback sessions. Proactively preparing wallets with nominal amounts of CELO and cUSD streamlined the user experience, especially for participants without existing wallets.
Crafting engaging introductions marked the beginning of each session, expressing gratitude to participants and setting the stage for open and valuable feedback. Assessing participants' wallet setups, and providing assistance where needed, became a standard practice to ensure active participation for everyone involved.
Collaborating with participants on goal definition was a key aspect, focusing on the clarity and meaningfulness of platform goals to cultivate a goal-oriented user experience. Additionally, guiding participants through depositing and withdrawing processes allowed me to evaluate user proficiency and suggest nominal CELO amounts if required.
Throughout this experience with HaloFi, I honed my skills in user interaction, feedback collection, and the intricacies of creating a user-centric approach within the blockchain and financial technology space. Looking ahead, I am eager to apply these insights and expertise to future endeavors, contributing to the creation of exceptional user experiences.
I attached few pictures gathered in course of working at HaloFi.
My first meeting with the amazing HaloFi team.
Conducting a User Interface and Experience testing and getting feedback from one of the participants.
Engaging the Early Adopter's community on Telegram, engaging the Discord community, and helping to solve technical issues for one of the users having issues with withdrawing their fund.
V 2 (Version 2)
In December 2023, Rachel (HaloFi's cofounder) reached out to me and wanted me to join HaloFi as the Community Specialist. I was confident that Rachel was contented with my work at HaloFi, and she has definitely seen my contribution to other projects especially in the CELO ecosystem, which is why she was ready to let me lead the community and the social media.
I felt excited to be exposed to a new stage in my career; I was definitely doing more than I had done before, and my role at HaloFi as the community specialist requires me to take care of the community, especially on Discord, Telegram, and WhatsApp, make our presence know on X (Formally Twitter), Warpcast, Instagram, LinkedIn and engage our audience, receive feedbacks from our community, get it to our devs, and get most of it implemented, conduct detailed user experience sessions to get the first-hand experience of what users think about our app, and support our ambassadors in different countries.
We had just launched a new product in November, HaloFi Save, a user-friendly DeFi platform that helps people hedge against inflation by saving in stable tokens, and earning interest on their savings through Moola, a borrowing and lending platform on CELO. This product further exposed us to the African market, as we are solving a key problem many people face.
My first focus was educating the community, because, when people understand how the DeFi platform works, and that they have total control over their money as against traditional finance, they can use the platform freely. So I started writing high-quality blogs, producing video content, and sending out memes as education resources, all targeted at educating our community.
This led to me leading campaigns that brought in tens of thousands of users, also partnering with MiniPay, creating a more accessible option for our users, and getting them onboarded easily, without requiring them to store their seed phrase. I held several AMAs, with our community's support, and we got more people to learn more about what we are building for them.
A key highlight of my education initiatives was planning and leading the DeFi Diplomas workshop, an idea visioned by our Founder. I collaborated with many top projects like CELO, Mento Labs, Valora, GoodDollar, and Talent protocol, among other projects. I planned out the weekly content for discussion, contacted top speakers in the industry like the founder of CELO, Rene Reinsberg, and had them speak in our 1-hour weekly workshop, educating 135+ applicants about blockchain, DeFi, and Web3. I worked on designs, prepared NFTs, collaborated for on-chain certificates, sent out weekly emails, constantly updated our social media handles, sent out rewards, and many more.
A key part of my work at HaloFi was handling our social media accounts. From creating content to making our presence felt, running campaigns, conducting educative sessions, incentivizing users, actively engaging our users and responding to their comments and DMs, taking charge of every support issue immediately, initiating and leading partnerships, creating and implementing social media strategies to align with our goals, analyzing our metrics, and monitoring the trend, I delivered a high-level job.
I initiated partnerships and maintained the relationship between our partners