Ecosystem Communications & Education Lead · Oct 2023 – Oct 2024

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Ecosystem: DeFi Savings · Stablecoins · Backed by $1M funding

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Overview

Joined HaloFi ahead of product launch, initially leading user experience and onboarding, then expanding scope to own ecosystem communications, community, and education. HaloFi is a DeFi savings platform focused on accessible stablecoin yield, primarily serving users across Africa and emerging markets.

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Key Outcomes

• Owned ecosystem communications across Discord, Telegram, WhatsApp, X, LinkedIn, and Instagram, building an active and trusted user base.

• Led the DeFi Diplomas education program, educating 500+ users in collaboration with Celo, Base, Lisk, Valora, Mento Labs, and GoodDollar.

• Executed education-led growth campaigns that onboarded 10,000+ users and drove $50K+ in stablecoin deposits into HaloFi Save.

• Partnered with MiniPay to streamline onboarding and reduce friction by removing seed phrase requirements.

• Represented HaloFi at regional and international Web3 events, strengthening ecosystem partnerships and brand credibility.

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Programs & Communications

• Designed and facilitated user feedback sessions, translating insights into onboarding and product improvements.

• Authored and managed official blogs, tutorials, product launches, milestone updates, and video content.

• Planned and coordinated structured education initiatives, including DeFi Diplomas, attracting 500+ participants across Africa, South America, and beyond.

• Collaborated with ecosystem leaders and speakers, including Rene Reinsberg (Celo Founder), Will Binns (Base Core Team), to deliver high-signal educational content.

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Operations & Tooling

• Handled community operations, ambassador coordination, and user support across all channels.

• Managed internal workflows and reporting using Jira, Dune Analytics, and Excel.

• Owned official communications and inbox management, ensuring clarity and responsiveness during launches and campaigns.

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Impact

HaloFi successfully raised $1M and launched HaloFi Save, offering stablecoin savings with DeFi yield and helped users save $4M. Although the project closed in October 2024 due to funding constraints, my work helped drive adoption, deepen user trust, and establish one of the most accessible DeFi savings and education initiatives on Celo.

Selected visuals below highlight education programs, product launches, community engagement, and event participation.