Professional Experience
Nov 2024 – Sep 2025 · Ecosystem, Communications & Community Lead — Puzzle Wallet & Arcade · Remote, Santa Monica, CA
• Led ecosystem, communications and community operations across mainnet releases, product launches, and a subscription model reaching 25,000 monthly subscribers.
• Scaled the community from <100 to 6,000+ members supporting 300,000+ app users through structured programs and product-led messaging.
• Designed and ran weekly on-chain incentive campaigns; managed and distributed $50,000+ in rewards across Ethereum and L2 wallets.
• Built and led an ambassador network spanning 30+ countries to localize growth, support users, and source region-specific rewards.
• Directed 50+ creators to produce 200+ content assets; executed live activations and community events to drive sign-ups and retention.
• Owned community support and feedback loops, collaborating with product, design, and engineering to ship fixes and improve onboarding.
Dec 2023 – Oct 2024 · Ecosystem & Education Lead — HaloFi · Remote, London, UK
• Owned communications, community, and education across Discord, Telegram, WhatsApp, X, LinkedIn, and Instagram, building a trusted user base for a DeFi savings product.
• Led DeFi Diplomas, educating 500+ members in collaboration with Base, Celo, Lisk, Valora, Mento Labs, and GoodDollar.
• Executed education-led growth campaigns that onboarded 10,000+ users and generated $50K+ in stablecoin deposits via HaloFi Save.
• Partnered with MiniPay to streamline onboarding and reduce friction for new users.
• Produced official blogs, launch comms, visuals, and tutorials; ran community calls, AMAs, and support workflows.
• Managed tooling and reporting with Jira, Dune Analytics, and Excel; handled official inbox and protocol communications.
Nov 2023 – Apr 2024 · Community Operations & Incentives Contributor — Surf Protocol (now Turboflow) · Remote, Singapore
• Led day-to-day community operations across Discord and Telegram, supporting users and keeping communications accurate during rapid growth.
• Hosted Surf Protocol's first community call, establishing a consistent cadence for protocol updates, Q&A, and feedback loops.
• Supported technical issues and product education, translating updates into clear guidance for a growing trader base.
• Contributed to early incentive and engagement systems, including a community points program adopted by 12K+ traders.
• Surf later scaled to $1B+ trading volume and $33M TVL (as referenced by a Surf co-founder).
Oct 2023 · User Experience Lead — HaloFi · Remote, London, UK
• Led early UX work ahead of launch, organizing feedback sessions and translating insights into onboarding and user-flow improvements.
• Improved user feedback capture and iteration loops to support a smoother initial product rollout.
Jul 2022 – Jul 2023 · Ecosystem & Community Operations Lead — DIVA Protocol · Remote, Zurich, Switzerland
• Led community expansion from 8K to 26K+ members through structured campaigns, contests, and live activations.
• Designed and introduced a points-based incentive system aligned with the upcoming TGE to drive sustained participation.
• Guided 10,000+ users through testnet tasks on Ropsten and Goerli, simplifying onboarding and increasing completion.
• Hosted community events and quizzes, resulting in 100+ POAPs claimed by active contributors.
• Redesigned Discord architecture and deployed tooling (including price-tracking bots) to improve information flow, moderation efficiency, and trust.
Aug 2022 – May 2023 · Community Manager — IntoTheVerse · Remote, Goa, India
• Ran community programs and contests that increased participation by 150% and strengthened day-to-day engagement.
• Created content and recurring community activities to support retention and a consistent community rhythm.
Apr 2022 – Jul 2023 · Africa Ambassador — Flywallet · Remote, Paris, France
• Organized educational events across 5 African countries, supporting grassroots awareness and adoption.
• Produced daily educational and trivia content to build familiarity and consistent engagement.
Additional Contributions
• Contributed to Binance Blockchain & Cryptocurrency Awareness Tour, Nansen, Joba Network, and Crypto Bootcamp Community.
• Supported community operations across Discord, Telegram, X, LinkedIn, and emerging social platforms, prioritizing clarity, safety, and high-signal engagement.
• Helped coordinate campaigns, onboarding flows, and support systems that improved retention and participation in early-stage ecosystems.
• Encouraged governance participation and helped facilitate proposal discussions across multiple Web3 communities.